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The Only Three Ways to Increase Sales

Most people think there are many ways to increase sales in a business. There are actually only three ways. Increase the number of customers. Increase the average size of a sale. Increase the number of repeat sales from existing customers. That’s it. Every possible...

The Marketing Ladder

I’ve said it before: Marketing is the most important function in your company. It’s even more important than delivering your product, service or information to your customer. I’m not saying those aren’t important too. They are and very much so. The issue is that that...

The 4 Branding Questions

Full credit for this concept goes to Gerry O’Brion. When developing your brand, from which your marketing should spring, here are the four questions you should ask. These are the same four questions used by successful, multibillion dollar corporations. 1. Who is your...